How To Increase Your Social Media Presence

  How to Increase Your Social Media Presence

Social media is one of the easiest ways to reach your audience. It's also a great place to start a two-way conversation. You can see what your customers are saying, whether that's good or bad, and respond appropriately. Here are a few of our top tips on how to increase your social media presence.
1. Optimize Your Profile
First of all, you must set up profiles on all the platforms where your customers are. If your audience is middle-aged adult homeowners, you'll likely have better luck on Facebook than TikTok. You should also take the time to make your profile easily available and optimized for your audience. Customize the navigation tabs on Facebook, use hashtags in tweets and Instagram posts, and publish new content daily on Snapchat.
2. Listen to Your Audience
The power of social media lies in interacting with your audience. Listen to what they say and respond by giving them what they want. An easy way to do this is to have a poll. Present them with a question, give them a few options for answers, and see what they say. Likely, they'll let you know if they want you to offer lower rates, expand your selection, or speed up the shipping process.
3. Hire Social Media Marketing Team
When you're running your own business, it's hard to do it all on your own. From hiring, to inventory, to shipping, to marketing, there are several different tasks that take up time in your day. Consider how your business operations could be improved if you were to hire social media marketing team to handle your profiles and interactions for you.
When you're ready to expand your business with a social media marketing team, look no further than Innovation Marketing. Located in Welwyn, Hertfordshire, we are experts at building and maintaining social media profiles across a variety of platforms. Contact us today to learn more.