The Power of Colour in Branding

A brand’s logo and visual identity will comprise a number of visual cues, such as shapes, symbols, number, and words. But the number one visual component that people remember most is colour.


When it comes to branding, the power of colour is both emotional and practical. On an emotional level, colour can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.


Whether you’re a designer or a business owner, it’s helpful to know colour meanings and symbolism so you can make informed decisions. If you choose a colour meaning ‘tranquility’ for your extreme sports brand, you might be sending the wrong message.


1. Red – danger, passion, excitement, energy

2. Orange – fresh, youthful, creative, adventurous

3. Yellow – optimistic, cheerful, playful, happy

4. Green – natural, vitality, prestige, wealth

5. Blue – communicative, trustworthy, calming, depressed

6. Purple – royalty, majesty, spiritual, mysterious

7. Brown – organic, wholesome, simple, honest

8. Pink – feminine, sentimental, romantic, exciting

9. Black – sophisticated, formal, luxurious, sorrowful

10. White – purity, simplicity, innocence, minimalism


Some handy tools from Canva that will help you find which colours look good together, which colours match your images and colour pallete ideas that are guaranteed to look good together


Colour Wheel